Roskr

HUMAN MACHINE INTERFACE

Part of a Automotive UI Design Challenge by Mercedes Benz R&D India.

Year

2024

worked for

Mercedes Benz

Automotive UI Design

Project Duration

1 Week

AIM

To reimagine the visual language of Mercedes-Benz's current UI screens, focusing on evolving the design while maintaining the brand's luxury and innovation.

The goal is to introduce a contemporary style aligned with future UI trends, enhancing both aesthetics and user experience that save time.

To reimagine the visual language of Mercedes-Benz's current UI screens, focusing on evolving the design while maintaining the brand's luxury and innovation.

The goal is to introduce a contemporary style aligned with future UI trends, enhancing both aesthetics and user experience that save time.

Pages

Screens

Increase in Website Traffic

Increase in Sales Conversion

ANALYSE

By analyzing the existing UI, I identified areas for improvement and ensured the updated design stays true to Mercedes-Benz's ethos of elegance, technology, and sophistication.

Development

The design integrates high-quality imagery, detailed project descriptions, and interactive elements to bring the rider’s journey to life. From showcasing unique designs and modifications to sharing personal stories of each build, the portfolio is tailored to make a lasting impact. Whether it’s a collection of past projects or a hub for ongoing work, Scrambler provides a dynamic space to present the passion and precision behind every ride.