Roskr

Marketing Collaterals

Part of a Automotive UI Design Challenge by Mercedes Benz R&D India.

Year

2023 - 24

worked for

TITAN Company

Automotive UI Design

Project Duration

14 - 16 Weeks

AIM

To reimagine the visual language of Mercedes-Benz's current UI screens, focusing on evolving the design while maintaining the brand's luxury and innovation.

The goal is to introduce a contemporary style aligned with future UI trends, enhancing both aesthetics and user experience that save time.

To reimagine the visual language of Mercedes-Benz's current UI screens, focusing on evolving the design while maintaining the brand's luxury and innovation.

The goal is to introduce a contemporary style aligned with future UI trends, enhancing both aesthetics and user experience that save time.

To reimagine the visual language of Mercedes-Benz's current UI screens, focusing on evolving the design while maintaining the brand's luxury and innovation.

The goal is to introduce a contemporary style aligned with future UI trends, enhancing both aesthetics and user experience that save time.

ANALYSE

By analyzing the existing UI, I identified areas for improvement and ensured the updated design stays true to Mercedes-Benz's ethos of elegance, technology, and sophistication.