Year
2023
worked for
ZEPTO
Category
Branding & Identity
Project Duration
3 - 4 Weeks
This project was driven by an intuitive approach to enhancing Zepto’s brand identity. The focus was on creating a modern and impactful visual style that reflects the brand’s speed and efficiency. The rebranding process was guided by industry trends, visual experimentation, and an understanding of Zepto’s positioning in the market.
The redesigned identity reflects Zepto’s speed and reliability through vibrant colors, dynamic typography, and a fresh logo that embodies quick commerce. The lightning-inspired "Z" in the new logo symbolizes speed and energy, reinforcing the brand's commitment to ultra-fast deliveries. The design system extends across app interfaces, packaging, marketing collaterals, and digital assets, ensuring a cohesive brand presence across all touchpoints.
The packaging design for the rapid delivery service Zepto emphasizes speed and efficiency through its vibrant color palette and clean design. The color combinations create a sense of energy, while the simple layout conveys a feeling of straightforwardness and quick service.
Flakestake is a cutting-edge basketball team portfolio designed to highlight the essence of a team’s performance, history, and future aspirations. The concept focuses on creating an immersive platform where fans, potential sponsors, and team members can engage with detailed player profiles, game statistics, match highlights, and behind-the-scenes content.
