July 1, 2023
Year
2023
Design Challenge
Sap Labs
Category
UI/UX Design
Project Duration
3 Days
This project was driven by an intuitive approach to enhancing Zepto’s brand identity. The focus was on creating a modern and impactful visual style that reflects the brand’s speed and efficiency. The rebranding process was guided by industry trends, visual experimentation, and an understanding of Zepto’s positioning in the market.
The redesigned identity reflects Zepto’s speed and reliability through vibrant colors, dynamic typography, and a fresh logo that embodies quick commerce. The lightning-inspired "Z" in the new logo symbolizes speed and energy, reinforcing the brand's commitment to ultra-fast deliveries. The design system extends across app interfaces, packaging, marketing collaterals, and digital assets, ensuring a cohesive brand presence across all touchpoints.
